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NovApproach Spine Names Kris Renton Chief Commercialization Officer

Posted on 6 Jan at 10:31 pm

Spine Industry Executive to Drive Momentum for Fast-Growing Implant Company

Alachua, Fla. (January 7, 2025) – NovApproach Spine, developer of the patented OneLIF™ interbody spinal fusion system which supports a multitude of surgical approaches, announced today the appointment of spine industry executive Kris Renton as Chief Commercialization Officer.

Renton will leverage more than 25 years of experience specializing in spine sales, including leadership positions with industry giants NuVasive, Stryker and Zimmer Biomet. He joins the implant developer at a high-growth stage of its early commercialization process.

According to NovApproach Spine CEO Raymond Cloutier, “It’s a pleasure to welcome Kris, as we begin a new year with ambitious growth goals. I believe his character qualities, wealth of relationships in the industry and keen understanding of the technical and business aspects of spine make him a perfect fit for our team and will help more surgeons and their patients across the country benefit from our groundbreaking technology.

I’m eager to build on the company’s offering of unmatched versatility, as we give surgeons the opportunity to select their distributing partner of choice, while also seeking new distributors who have a passion for providing the best in patient care.
– Kris Renton, Chief Commercialization Officer

Renton’s strategic sales plan introduces significant new surgeon, distributor and hospital engagement initiatives, designed to exponentially increase the company’s reach and service level.

“Seldom do you get an opportunity to solve a career-long problem in the spine space.  NovApproach Spine does just that,” Renton said. “I’m eager to build on the company’s offering of unmatched versatility, as we give surgeons the opportunity to select their distributing partner of choice, while also seeking new distributors who have a passion for providing the best in patient care. We’ll be expanding our reach into teaching institutions, enhancing medical education and clinical support, and looking for thought leaders to share how NovApproach Spine supports their approach to spine surgery. Join us in the new year with a new solution–OneLIF!”

Spine surgeons and prospective distributors may contact Renton through the company website. He will also be available at NovApproach Spine’s educational exhibit at Spine Summit in Tampa, Fla., February 20 – 23, 2025.


About NovApproach Spine

NovApproach Spine is a fast-growing spinal implant company located in Alachua, Florida, since 2020. Its OneLIF™ device gives surgeons unprecedented versatility for anterior lumbar spine surgery. At NovApproach, the difference is clear: Our approach is to simplify yours.

Media Contact:
Priscilla Jones
priscillabjones@outlook.com

Recent Posts

  • NovApproach Spine and Lovell Announce Partnership to Provide Access to OneLIF™ Spinal Fusion Systems for VA, DoD April 9, 2025
  • NovApproach Spine Names Kris Renton Chief Commercialization Officer January 6, 2025
  • NovApproach Spine Enters International Market December 4, 2024
  • NovApproach Spine to Co-Sponsor International Medical Education Program for Orthopedic, Neurosurgery and Spinal Access Surgeons November 15, 2024
  • NovApproach Spine Announces First Use of OneLIF™ Cage with Laterally-Positioned Patient March 26, 2024

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*Patented. NovApproach Spine does not practice medicine or provide medical advice. No multi-center studies have been performed to verify any of the stated or implied claims of any device and/or any surgical procedure. Therefore, NovApproach Spine does not make any claim or provide any expressed or implied warranties related to the efficacy, safety, risks, complications or potential outcomes of surgeries performed using this, or any other surgical procedures. ©2025 NovApproach Spine. All Rights Reserved.